Squarespace Analytics: what it measures, what it hides, and how to fill the gaps
Squarespace Analytics is the first place most store owners look, and for good reason: it's built in, free, and readable in a minute. But if you sell on Squarespace, you've probably noticed that it answers "how many people came?" much better than "which pages actually make me money?"
This guide covers what Squarespace Analytics shows, how to connect Google Analytics 4, why your numbers never match from one tool to another, and how to read your store through the one number that never lies: paid orders.
